Pricing in this space moves fast. The numbers below are our reading of publicly listed prices at the time of writing. Verify current pricing on each vendor's page before deciding — that is doubly true if you find this article months from now.
The scheduling wing
Motion and Reclaim are the two names most people mean when they say 'AI assistant' — they auto-block time on your calendar and rearrange it as things shift.
- Motion — around $19/month billed annually or $34 month-to-month for the individual plan (as of 2026, verify current pricing).
- Reclaim — a free tier exists; paid plans start around $10/user/month billed annually (as of 2026, verify current pricing).
Both are excellent at what they do. Neither drafts emails, watches renewals, or notices a lead going quiet — that isn't their category.
The personal-assistant wing
Martin AI is the most visible in this bracket — a voice-and-text personal assistant with a much higher price point that reflects the higher-touch positioning.
- Martin — listed around $60/month at the time of writing (as of 2026, verify current pricing).
The workflow-builder wing
Lindy and similar builders let you compose agents by dragging steps together — closer to a low-code Zapier than a ready-made assistant.
- Lindy — free hobby tier; paid plans quoted in the low-hundreds of dollars/month for team use (as of 2026, verify current pricing).
Where Nova sits
Nova is priced deliberately below the international average and in South African rand. Personal is R149/month, Plus is R299/month, Business is R999/month, with a permanent Free Preview and a one-off Custom Build option for teams that want a bespoke setup. Non-ZAR regions see the equivalent in their local currency.
The comparison isn't only price. Nova's tier is chosen by which sources you want to connect and how much you want it to draft — not by seat count and not by feature-flag drip. Everything critical (the approval model, the daily briefing, the permanent memory) is on every paid tier.
A grounded take
If your problem is 'my calendar is chaos', Motion and Reclaim will probably solve it faster than Nova will. If your problem is 'I keep missing the thing behind the thing — the renewal, the reply, the small admin that eats a Saturday' — that's Nova's category, and we've priced it so the decision is trivial to try.