Privacy · A note from the founder
Your data.
Your call.
Effective: 28 June 2026
Written by Nova's founder in plain English. It has not been reviewed by a lawyer — if anything here reads unclear or unfair to you, say so and it gets fixed.
What follows is what Nova actually does with the data you hand it — described the way we'd describe it to a friend, not the way a legal team would soften it. If any of it reads like a promise, that's because it is one. If any of it changes, you'll see it here first.
The short version: we only see what you connect, nobody at Nova reads your mail, your content is never used to train a model, and you can export or delete everything in two taps. The long version is below.
The awkward question
What happens if Nova sees something it shouldn't?
Nova will read private things because they arrive in the inbox and calendar you asked it to watch. Nobody at Nova reads those messages by hand — no support agent, no engineer, no founder. Access to your data by any Nova staff member requires an explicit support request from you, is logged, and is time-boxed. Your content is not used to train any model, ours or a provider's. Nothing is sent, booked or paid without your explicit tap on the specific draft — that rule is enforced by the database, not by our good intentions. And you can disconnect a source, export everything, or wipe your account in two taps at any time.
1. Who we are
Nova is operated by Liam Whitlie, Paarl, 7646, South Africa. No VAT registration — operating as a sole proprietor. Liam Whitlie is the data controller for the personal information Nova processes about you. For privacy matters, contact our Information Officer (POPIA) / Data Protection contact (GDPR) at
privacy@heynova.tech.
2. What we collect, and why
Account details (email, optional first name) — to create your account and sign you in. Memory and cards (notes, tasks, opportunities, agent drafts) — the personal context you give Nova so it can prepare suggestions for you. Connected sources — only what you explicitly link: email content and metadata (subject, sender, body text) fetched via Unipile when you connect an email account, OAuth tokens stored via Nango when you connect third-party apps (Google, Slack, Notion, etc.), and WhatsApp messages you forward to Nova's inbound number. Nova reads only what your integration permission allows and never posts on your behalf without an approved card. Usage events (which agents ran, AI requests counted against your daily allowance) — to enforce fair-use limits and improve reliability. Billing records (subscription plan, status, renewal date) — only when you choose a paid plan; we never see your card number. We do not collect anything from sources you have not explicitly connected.
3. Lawful basis (GDPR)
We process your data on the basis of (a) performance of contract— to deliver the service you signed up for; (b) legitimate interest— to keep the service secure and prevent abuse; and (c) consent— for non-essential analytics, which is off by default until you accept the consent banner. You can withdraw consent at any time by clearing the banner choice in your browser.
4. How it is stored
Your data lives in a managed Postgres database with row-level security scoped to your user id — other users cannot read your rows even from the same table. Data is encrypted in transit with TLS and encrypted at rest by the database provider. We do not claim end-to-end encryption: our service necessarily decrypts your data to compute on it (that is how Nova works). Secrets (API keys, OAuth tokens) live in a separate encrypted secret store.
5. Retention
Account and memory data is kept for as long as your account is active. AI usage events and agent run logs are retained for up to 90 days for debugging and abuse prevention, then aggregated or deleted. When you delete your account from /account, your rows are hard-deleted from the live database immediately and from rolling backups within 30 days. Audit log entries in data_requests are kept for compliance evidence even after the user is deleted.
6. Your rights
You have the right to access, correct, export, delete, and object to processing of your personal data. We have built these into the app:
For anything that can't be self-served, email
privacy@heynova.tech and we'll respond within 30 days. If we don't resolve it, you can complain to the South African Information Regulator (POPIA), your EU data protection authority (GDPR), or the California Attorney General (CCPA).
7. Where your data physically lives
Your Nova database — account, memory, cards, connections and audit logs — is hosted in Amazon Web Services' eu-west-1 region (Dublin, Ireland). It is not hosted in South Africa. The app server runs on Cloudflare's global edge, so the request that serves a page may be handled close to you, but the stored data itself stays in eu-west-1. AI inference is a separate transfer: prompts and the context Nova sends with them are processed by our model provider, which may process them in the United States. Where data leaves the EU/EEA we rely on the relevant provider's Standard Contractual Clauses (SCCs); where data leaves South Africa we rely on POPIA s.72 protections. Per provider detail is listed under Sub-processors below.
8. AI providers and your prompts
When Nova drafts a card or answers an Ask, your prompt and relevant context are sent to a large language model provider. We pay for those calls per token; we do not sell your data to them. Whether a given provider uses paid API content for training depends on their published terms — we do not warrant a blanket "not used to train" statement here because that's a third-party guarantee, not ours. If you need a specific provider's training-opt-out for compliance, email us and we'll confirm the current configuration in writing.
9. What we never do
We do not sell your personal data. We do not share it with advertisers. We do not run third-party advertising trackers in the app. We do not use your content to train a model that we operate.
10. Children
Nova handles financial and household admin and is not directed at children. You must be 18 or older to create an account.
11. Cookies and analytics
We use one essential cookie/storage entry to keep you signed in. We use a privacy-respecting product analytics layer for aggregate counts (page views, key actions). Analytics is OFF until you accept the consent banner on first visit. We do not use cross-site advertising trackers.
12. Changes
Material changes to this policy are announced in-app at least 30 days before they take effect. The effective date at the top of this page reflects the last change.
13. If there is a breach
If your personal information is exposed, lost, or accessed by someone who shouldn't have it, we will tell you — without undue delay, and within 72 hours of confirming the breach wherever that is feasible. The notice will say what happened, what data was involved, what we've already done, and what (if anything) you should do. If we can't yet confirm the full scope in 72 hours, we'll tell you what we know then and follow up rather than wait for a complete picture. Where the law requires it we also notify the South African Information Regulator under POPIA s.22, and the relevant EU supervisory authority under GDPR Art. 33 — within 72 hours of becoming aware, as those provisions require. We will not quietly absorb a breach and hope you don't notice.
14. Automated decisions — there aren't any without you
Nova uses AI to
draft and to
rank: it writes suggested replies, flags renewals, sorts your cards by what looks urgent. None of that takes effect on its own. Every card that would send a message, contact a person, schedule something, or change anything in the real world waits for your explicit tap, and that rule is enforced in the database rather than by the model. So no decision with a legal or similarly significant effect on you is made solely by automated processing — you are the decision-maker, and the AI is the thing that prepared the paperwork. You also have the right under GDPR Art. 22 (and the equivalent POPIA s.71 protection) not to be subject to such a decision made solely by automation; because Nova requires your approval by design, that right is met by the way the product works, not by a promise to review on request. We do not use your data for profiling that produces automated legal effects, and we do not price, score, or restrict your account based on model output. If you ever believe an outcome in Nova was effectively automatic, email
privacy@heynova.tech and a human will look at it.
15. Sub-processors
The third parties that process your personal data on our behalf today:
| Sub-processor | Purpose | Region |
|---|
| Lovable Cloud (Supabase — database, auth, storage) | Stores your account, memory, cards, connections and audit logs. | AWS eu-west-1 (Dublin, Ireland) |
| Cloudflare Workers (serverless runtime) | Runs the Nova app server and edge endpoints. | Global edge |
| Lovable AI Gateway (LLM routing) | Forwards your prompts to large language model providers (currently Google Gemini) to generate Nova's drafts and answers. | US / EU (provider-managed) |
| Unipile (email / messaging bridge) | Fetches messages from the email or messaging accounts you connect (IMAP, Google, iCloud, Outlook, WhatsApp) so Nova can read and draft replies. Only active for accounts you explicitly link. | EU (France) |
| Nango (OAuth connection manager) | Stores the OAuth tokens for third-party apps (Google, Slack, Notion, HubSpot, etc.) you choose to connect. Tokens are encrypted at rest and never exposed to the browser. | EU / US |
| Lovable Email (transactional email delivery) | Delivers the email Nova sends you: sign-in and password links, account and renewal alerts, briefing and digest mail, and support replies. It receives your email address and the contents of that message. It is not used for marketing blasts. | EU / US (provider-managed) |
| Paddle (payments — Merchant of Record) | Subscription billing, tax and refunds. Card details are handled by Paddle, never by Nova. Paddle is our reseller and issues invoices in its name. | EU / US |
We will update this list at least 30 days before adding a new sub-processor that materially changes how your data is handled.
16. Contact
Information Officer (POPIA) / Data Protection contact (GDPR / CCPA): privacy@heynova.tech.
Next step
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